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our company

Moms and dads around the world trust Lulujo to deliver timeless essentials with products that last the journey from newborn to childhood. Our pursuit in providing quality Canadian goods is at the heart of each product we create. We believe our values support parents’ confidence and provide the opportunity for thoughtful gifts from family and friends.

our vision

Our love is in the details. We design quality goods that inspire nostalgia and confidence to shape the experience with your child. We create lovable, functional, affordable, and safe pieces to comfort your baby.

our promise

Our commitment to going further then simply addressing basic needs provides parents the opportunity to bond with their children, capture memories, celebrate milestones, and offers family and friends the opportunity for thoughtful gift giving.

behind the brand

Lulujo is a proud Canadian company in beautiful Fredericton, New Brunswick where we work, play, and love with the support of our community, families, and friends.

Our story begins with a simple idea. In 2008 our founder, Dawn Pottier, was inspired by a product she made for her newborn while on maternity leave. With great confidence in the belief “If I need this product, other moms will, too”, the brand, fondly named after her two children, has grown over the past decade to worldwide distribution and a core product line of everyday essentials now focused on muslin swaddles, blankets, and gifts.

Today, our dedicated and passionate team strives to deliver thoughtful and comforting products that are part of a parent’s joyful experience with their baby and to help them create memories. We use premium textiles and create on-trend designs that evoke nostalgia and meet the needs of today’s parent.